Become a Sponsor

Support your local community and gain valuable brand exposure at Ashwell Show 2026

The Ashwell village show aims to bring together families from around the North Hertfordshire area for a countryside focused day out at our dedicated show site here in Ashwell.

In 2026 we expect over 5,000 visitors from all around our region to descend on the village on the late August bank holiday Monday to enjoy the events and entertainment, great food and drink plus local crafts and merchandise available from our trade stands.

Run entirely by volunteers, Ashwell Show celebrated its 100th year in 2022 and continues to grow from strength to strength. In recent years we have revamped and redesigned the whole show to cater for all ages and tastes while at the same time creating some unique opportunities for sponsors to highlight their goods, services and skills while as well as being able to give something back to the local community via the Ashwell show beneficiaries program – from local sports and social clubs, social housing projects, and local church restoration and repair support.

Sponsorship Benefits

Sponsors have a range of opportunities for brand endorsement throughout the build up to the show and on the day itself

Print & Media

Brand exposure through print, web and radio events

Event Signage

Regional roadside event awareness campaigns

On-Site Presence

Brand exposure via static displays and location association

Digital Marketing

Website, ticket and promotional board opportunities

Sponsorship Packages

Gold Sponsor

£1,500

Prime Sponsorship

  • Main sponsor - associated with all promotion activities
  • Full branding at all entrance points
  • Logo on tickets and announcements
  • WI Tea Tent sponsorship - one of the most popular attractions
  • Brand promotion during build-up to the show

Silver Sponsor

£500

Prime Location

Associate your brand with one of our prime locations:

  • Ashwell Dog Show - highly popular for all ages and dog types
  • Beer Tent - live music and refreshments all day, regular stop-off point on a warm summer day
  • Brand visibility at high-traffic location
  • Website and promotional materials

Bronze Sponsor

£200

Perimeter Display

  • Logo displayed on show perimeter
  • Promotional banner production support included
  • Banners placed in prominent locations
  • Perfect for smaller businesses

Custom Packages: We can fine-tune these packages to suit your company or organisation's specific needs.

Get In Touch

Interested in becoming a sponsor? We'd love to hear from you and discuss how we can work together.

Sharon Watson

Ashwell Show Committee (Sponsorship)

Thank you for your interest in sponsoring Ashwell Show